globALL Marketing: "Sell me this pen!"

General description

If you give people a good enough "Why?, they will always figure out the "How".

-Jordan Belfort

Have you ever tried to sell a "pen"? Do you like meeting new people, going to places you have never been? Have you ever tasted world famous Turkish Raki? We are asking the important questions here!!!

If you haven't made any plans for this autumn, BEST Izmir is here for you! And if you did, we have even a better one! We are going to change your way of thinking on "Marketing!". You are going to learn mind blowing things about basic marketing principles and global marketing. Also you will have a chance to meet with real professionals and get information face to face via company visits.

One final thing! Get ready for an AMAZING social program, crazy parties and new dimensions of your autumn to spend the BEST time of your life! Do not hesitate, don't miss this perfect opportunity in the PEARL OF AEGEAN!

Does this all sound good, but you have school during our course? Still, no problem! Because we'll send your school an official invite and you will be free :) Sssh, don't tell them about all the partying and having fun, we don't write those on the invitation letter ;)

What are you still waiting for!? APPLY!

Academic information

Fields of activity:
Aerospace/Aeronautical Engineering , Applied Sciences , Architectural Engineering , Architecture , Automotive Engineering , Biomedical Engineering , Chemical Engineering , Civil Engineering , Computer Engineering , Computer Science/Automatic Control/Informatics , Economics/Business Administration/Marketing , Electrical/Electromechanical Engineering , Electronic/Electrotechnical Engineering , Food Engineering , Industrial Engineering , Industrial Management , Machine & Instrument engineering/Design , Materials Engineering , Mechanical Engineering , Mechatronics , Mining/Mineral Resources Engineering , Multimedia and Communication Design , Naval Architecture & Engineering , Petroleum Engineering , Physics/Physics Engineering , Power Engineering , Production Engineering/Management , Telecommunications/Electronics , Textile Engineering & Technology , Transport Engineering
Content and topics:
As the course mainly focuses on nature, structure and distinct characteristics of international marketing, developments in international trade, development of exports of manufactured goods, external sales in products will be basic contents. Besides, marketing side of the course will be shaped around 4P of international marketing (Product-Price-Promotion-Place).
Learning goals and objectives:
The aim of this course is to provide international marketing subjects and basic marketing knowledge to students and give the developments in international markets. Also it provides an experience of import-export.
Examination type:
Case Study
ECTS credits issued:

Information for applicants

Selection criteria:
Motivation Letter + Answers to Questions

Practical arrangements

All of the following are covered by the event fee:

University Dormitory
University Canteen, Restaurants, Home Made Food / 3 Meals Per Day (At Least 1 Hot Meal)
Public Transportation