The Lyon of Wall Street

General description

Have you ever wanted to create an advertisement? Do you want to know how to persuade people and sell them whatever product you can think of?

What if we told you that you can do this in a fantastic city called Lyon!

Advertisement and marketing: be creative, use strategies and sell everything you can.

Come to BEST Lyon and you will learn all about this incredible topic! Because soft skills is what makes you different.

Join our Ad-trip and you will discover the wonderful city of lights, gastronomy and cinema, always hand in hand with our awesome organizers and the other lovely participants who will be sharing with you this amazing adventure.

What are you waiting for to apply?!

Academic information

Fields of activity:

Economics/Business Administration/Marketing , Industrial Engineering , Industrial Management , Logistics , Multimedia and Communication Design

Content and topics:

Advertisement and marketing: implementation,management and strategies.

Learning goals and objectives:

Learning about marketing and its implementation. Learning about techniques of persuation. Creating an advertisement using the techniques and tools presented during the course.

Examination type:

Project work and presentation

ECTS credits issued:

Not known yet

Information for applicants

Selection criteria:

Motivation letter + 3 questions to better convince us!

Practical arrangements

All of the following are covered by the event fee:

Lodging:

Student dormitories on the university campus.

Meals:

3 meals per day, at least one hot meal cooked by organizers.

Transportation:

Transportation for the scheduled activities is provided.