Place, Dates & Organisers	Other Highlights
Place: Iasi, Romania Dates: 1 July 2013 to 14 July 2013 Season: summer13 Organised by: BEST Group Iasi University: "Gheorghe Asachi" Technical University of Iasi (See University profile in BEST university centre)	Type: BEST Course on Career Related Skills Fee: 45.0 euro. Convert to BGN Bulgaria Leva HRK Croatia Kuna CSK Czech Republic Koruna EUR Euro DKK Denmark Kroner EEK Estonia Kroon HUF Hungary Forint ISK Iceland Kronur LVL Latvia Lat LTL Lithuania Litas MKD Macedonia (FYR) Denar NOK Norway Kroner PLZ Poland Zloty RON Romania Leu RSD Serbia Dinar RUR Russia Rubles SKK Slovakia Koruna SEK Sweden Krona CHF Switzerland Francs TRL Turkey Liras UAH Ukraine Hryvna GBP United Kingdom Pounds USD United States Dollars Depending on the country of your university, the amount of fee can be lower. [Read more] Application until: 18 Mar 2013 at 23:00 CET Application deadline has passed.
Academic Highlights
Participation requirements: No prior knowledge required Academic complexity: Basic [Read more] Working time: 40 hours (estimated)

General description

You are probably wondering what M&M is all about. No, it's not about the chocolate candy that we all know and love, it's about Management & Marketing with some sprinkles of personal branding, communication and leadership in between!

This course will give you a glimpse of the skills and of what needs to be done to be a succsessful teamleader, a good manager of a team of engineers and the boss you always wanted to be! We will present you concepts about managerial & communication skills, new product and development marketing, how to treat consumers and clients, about brands and branding, how to brand youself and last but not least how to be an inspiring leader for your team!

Besides the academic part, you will experience the time of your life! You will make a lot of friends from all over Europe, attend cool parties and experience life in a new and beautiful country, Romania, in a cool and crazy city called IASI!

Suit up and be a boss!

Academic information

• Fields of activity: Economics/Business Administration/Marketing , Industrial Management
• Content and topics: 1.The World of a Manager: What's in It for an Engineer? 2.Managerial & Communication Skills 3.New Product Development & Marketing 4.Consumers & Clients: Behaviours, Expectations and demands 5.Brands & Branding 6.Personal Branding 7.Organisational Culture & Leadership
• Learning goals and objectives: The main objective of our course is to introduce the audience in the world of a manager. During 7 days of lectures, the participants will gain knowledge about new product development, marketing, brands and branding and will also learn about managerial skills, like communication, personal branding and how to deal with different consumers? behaviors.
• Examination type: Project or practical work
• Number of ECTS credits issued: 1.5 [Read more]

Information for applicants

• Selection criteria for participants: Motivation letter and answers to the questions.

Practical arrangements

All of these are covered by the event fee.

• Lodging during the event: Students' dormitory.
• Food during the event: 3 meals per day, at least one warm. Expect some traditional Romanian food too!
• Transportation during the event: Transportation will be assured by the organisers (bus) where needed. The trip to the University will be a 5 minute walk from the dorms.

More information

For more information about this event, check out the following links (these links lead to outside this website - if they turn out to be unavailable, please try again later):

• Event website: http://bestis.ro/summer13/
• Event schedule: http://www.bestis.ro/summer13/resources/ScheduleSummer.xlsx
• Event survival guide: http://www.bestis.ro/summer13/resources/SurvivalGuide.pdf